The Why


Who are we? We’re just a group of guys that love hitting the links. When we go out, breaking 90 is considered a win for the day.  Our approach to the game of golf is similar to our approach to life - always have a good time, and don’t take things too seriously. It’s not just about hitting the lowest score out there. It’s about letting off steam after a hard week at work. It’s about kicking back and having a few beers with your buds while playing a game we love. It’s about getting out there and having a great time on the course, regardless of whether we're shooting in the 80’s or the 100’s. 

At some point, it occurred to us that there was no golf brand for the average weekend hacker just looking to have fun — so we decided it was our duty to create one. And just like that, Proud 90 was born.

We think our fierce bold designs and comfortable, lightweight fabrics serve as a reflection of how we choose to play the game — sometimes unconventional, but never too seriously. Don’t get us wrong! We’re always working on ways to improve our game, same as we're always working on ways to improve our brand. That being said, we know we are never going to be on the PGA Tour but that hasn't stopped us from going for it on every shot, and having a hell of a good time doing it.